What Do I think of an Ideology?

1.Definition of Ideology

           According to Wikipedia, an ideology can be thought of as a comprehensive vision, as a way of looking at things (compare worldview), as in common sense (see Ideology in everyday society below) and several philosophical tendencies (see Political ideologies).

 2.How does it affect media?

        In the First Amendment, it says "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances." On the second line, you can see that a American society has freedom of speech, of the press. However, I heard that there is cooperatism in one of the TV channels. That could be the news channels even though they have to be objective.

3.2 Examples of ideoogy of how it affects media

       For example, if you watch the drama Gossip Girl, there are lots of scandals in Mehattan's ellite society. It's not only just teenagers' love scandals. If you think little bit deeper, you can see that their parents also have power to control the University or media. Once the main actress Serena gets into trouble, her mother takes control of the news. Then news or reporters wouldn't  press about her scandal. I think that's unfair. And because the gossip girl agrees with me, she presses the scandal on her blog, and that's end of the story.

 

Gender role advertisements? Or Our role to fix?

  Well, I tried to watch my words while writing this assignment. However, since this assignment was about a sexual related advertisement, I want you - prof.Ben - to be generous about my words in this assignment. Sorry for that :(.. This is the only way I can get A in your class!! ..haha :)

<- pictures from Prof.Gross'  blog. :)

  OK, first of all, I don't think there's a gender role in that pictures - well I don't want to THINK that there is. I once heard that all human beings have sexual desire unconciously.  I think this unconciousness causes this kind of advertisement. Then what do you think brought us to think like that? What do you think built the unconciousness?

     The way she's under his legs,  it looks like they are about to have an oral sex!! It kind of feels like we - women- are treated as a "tool" for their sexual satisfaction.When girls first see the AD7 picture, we are supposed to be upset - but most of us are not. This feeling told me that I also already have stereotype of gender role. In this case, I think a porno culture contributed a lot. If you see most of pornos, you can tell that women are treated so... dirty or.. as if they were animals that were made to satisfy men!! Do you think women's role in pornos is THIS? I don't think so. So, I want to say out loud! THERE IS NO GENDER ROLE! WAKE UP GIRLS!  BUT, unfortuantely, most of the porno audiences are teenagers and that is the way they learn. That is the way their unconciouss sex desire was built. The wrong knowledge from pornos and the scene made a "gender role" in advertisement. So, the gender role you think is the one in your mind, and the role is wrong! If there's a gender role in that advertisement, the role that woman has is to give her body. Do you think God gave mission to Eve to suck the Adam's THING?  But it's true that advertising company abuse our sexual desire which is the weakness. And everytime they win.

     This is the picture of a soju glass. And the woman inside the glass is Lee Hyo Ri, the sexiest singer in Korea - people say. Well, you can just say "Wow, this is so cool!." This was my first reaction, too. But, why do you think the company put her picture INSIDE of the glass? The actual meaning of this, was to let the men who drink soju with that glass to unconcioussly think they are EATING her - not literally. Maybe the men don't realize this purpose, but the men's unconciouss desire of sex make them drink more. That's how the company is selling soju - using our unconcious sexual desire.

  
     So, my point is ....there's no actual gender role - neither in pornos nor in this adavertisement.. We can't put our fingers on it. However, a gender role does exist deep down inside of our mind, and the role of a female is to be a PREY of a male. Isn't it sad?  We need to wake up! We need to fix that! These are the ROLEs that we need to play!

Gender in Korea

5) International Comparison of Gender and Unpaid Labor

For a pleasant change, Korea is only slightly worse than the OECD average for the extra unpaid labor women do compared to men.

Also, for a very interesting new book on the subject that I look forward to buying when it’s available at WhatTheBook? (hint hint), see Shattered: Modern Motherhood and the Illusion of Equality by Rebecca Asher.

     Well, the post above is the topic that I chose : International Comparison of Gender and Unpaid Labor. If you read the cartoon, it's about why women get less paid. Then, the left one says that it is because women do houseworks, they have only a few time to work and the women get paid less than those of men who work as full time! Now there's a problem. When the left one says "I'll let someone else raise my kids", but the other suddenly yells. What kind of situatioin is that? Does he mean that women are too busy doing housework for men and kids to work for pay? I don't think that makes any sense, AND that is a stereotype of women.

      Everybody has stereotype- even if she/he is a kid. Think about this. There's a girl in a class and she is very quiet. She doesn't hang with her friends, doesn't like to be a naughty girl. She never makes noise during the class. Then, everyone has the IMAGE that she's very quiet, not a problem-causing girl. OK, let's make few changes then. Few days later, the girl becomes talkative, hyper, and finally naughty. What do you think people around her would think? I'm sure her homeroom teacher will try to talk to her and say "I want you to behave as you are." What is AS YOU ARE? Don't you think it's also stereotype? Like this, I think that the gender role is also part of a stereotype. Because most of women are naturally born as a more caring, polite, and delicate than men are, we have this IMAGE that causes stereotype. But, here's a question. SO WHAT? If there are naturally caring,polite, delicate women, there are also powerful, strong, un-delicate women! We all should know the EXCEPTIONs or DIFFERENCEs. I think the way we are reacting to them causes most of the problems. That is causing "International Unpaid Labor upon Gender." There are no such things like 'gender role'. In my opinion, it only matters who's good at it. My dad is really good at cooking so he cooks every morning even though he's a man. My mom is really good at hammering, but cooking so dad calls mom whenever he found the place to be nailed. Do I tease them for these? Do I feel awkward about this situation? Definitely NO! OK I talked too much. So, my point is..... let them just do what they want! Let them get the money as long as they they worked enough!  Don't over react even though you are desperate for your different gendered coworker is keeping up.  Isn't it a world for the both genders?

Comparision Of the Movie "If Only"

Naver

http://movie.naver.com/movie/board/review/list.nhn?st=code&od=goodcnt&sword=39440

Yahoo
http://movies.yahoo.com/movie/1808493518/info

MSN

http://movies.msn.com/movies/movie/if-only/

1.Compare and contrast how the classifications affect how we approach that film.

    

 If Only can be classified as fantasy, drama, and romance. Well, I only thought about it as a romance, because I focused only on the tragic between the two couple. However,  if you just change little of your point of view and focus on the "taxi driver" and "the time", it's definitely a fantasy. Those who classified it as a romance could consider it very painfully sad love story, but for the others might think it as a "what-the-heck" movie. Just a person's point of view can change the numbers of "stars"!! 

2.what role does gender play?

     I could see the definite difference reviews and ratings between male and female.

Briefly to say, it was the saddest movie for most of females. However, I think it wasn't at all for majority number of males. I've seen a guy even saying "it was waste of my 96 minutes of my life." In my opinion, because it's a very sensitive love story, the movie's aimed for women!

3.Are there any other ways that film can be classified?

    I saw a website classified this movie as a comedy. I didn't know why they classified this way. However, as I looked up for a dictionary, I found out that it was a matter of meaning! To Koreans, comedy is more like a popular entertainment composed of jokes, satire, or humorous performance. But when you talk about "comedy" in movie field, it's more like a work that is light and often humorous in tone and that usually contains a happy resolution of the thematic conflict. I don't really agree with this classification, but I guess it's one of the answers for the question #3 - the comedy genre was wildly unexpected one for me!! :) 

5 from Barthes for the Life is Wonderful

★Enigma Code :

 When I first saw this movie, this movie made me so curious. "What kind of movie is this?" "How am I supposed to react? Can I laugh? or Is it OK to cry?" I remember myself cried with the scene he was caught by a Nazi soldier at last, but ended with laughing. His face was so funny that I couldn't stop laughing eventhough it was so sad story!!! So, I googled it and found out that this movie's genre is called black comedy. And I also couldn't understand when Dora went WITH them even though she wasn't a Jews, but Guido's love of his son gave me a clue. That was because they extremely loved each other that without them, their lives weren't even so worhty!

★Action Code

 When Guido and his son Joshua were caught by the German, Guido tells Joshua that this is a game especially made for them, and whoever gets the 1,000 points of the score, he/she will get a real tank.

This action makes us understand that Guido is trying to save his son doing his best. With his effort, he almost survived. However, when he heard that the U.S. army is coming to save them, he went out to find his wife, but eventually caught by a German soldier. But when even he was about to kill, he pretended like this is not so serious situation to let his son not to be nervous. This kind of action code makes me think a lot. Well, he's very humorous person. With that character, he did his best to protect his son, and that revealed his love of his child and his wife.

★Character Code

 In this movie, Guido is very humorous, positive, and he loves his person with all his heart and life. When he first bumps into his girl, Dora, I couldn't find any surprise on his face. He just kissed on her knees saying "I'm sorry! I think you have pain here, here, and here!." I thought he was a playboy at first, but when he bumped into Dora for the third time, I saw his nervousness in his action - hiding behind his friend and asking him what she's doing with HIM(her fiance). I don't think he's never serious because I somewhat can read his mind. He seems like he doesn't really care about things happening around him, but that's not true. He does his things and he does his duty. The first 20 minutes of this movie shows he came to the village to run a bookstore business and it tells us that he has thoughts!! Therefore, with his not-so-serious, humorous, positive, and giving up-his-life-for-his-son actions tells us that he is very dumb on the outside, but forethoughtful person on the inside.

★Symbolic Code

There were lots of symbolic code in this movie, but I'd like to talk about a "tank". The tank fianlized all the heppenings that made the family seperated. Because Guido told Joshua that all the situation happening here is a GAME, Joshua is eager for the prize - a real tank! When he was hiding inside a box, everyone including his father was killed. However, since he didn't know what was actually going on, he came out from the box and wandered to look for some help! And suddenly a tank of an American army approaches him and takes him to his mother. Tank maybe a symbol of a war, but in this movie, it meant a peace to the audience. And because Guido's white lie that the prize would be a real tank was literally real to Joshua, it made this movie very touching.

 ★Cultural Code
 This movie has somewhat serious cultural back ground - Jewish extermination policy. The Nazi carried out the extermination policy because they wanted to let Aryan have supermacistism.(The majority of high society in German at that time was Jewish. That's why German didn't like Jewish people!) If you look at the inside of Hitler's policy, you will find out that he tried to exterminate the Jews because they were the chief obstacles for the step to German to become the best nation.

Commercial Comparison

I've Compared Mc Donald's snack wrap commercial in three different countries - Korea, America and France


Korea
http://www.youtube.com/watch?v=Mwp8acT5a_A
In this ad, it says every set menu in McDoanld's is only 3,000 won between 11A.M. and 2.P.M which is a lunch time for workers. As you know, we Koreans LOVE  "for free" or "cheaper". This kind of ad certainly irritate Korean workers because they are really really busy and try to save their money as much as possible. I think it's sort of an unconciousness. I'm positive they made good progress with this term "3,000 won!"


America
http://www.youtube-nocookie.com/v/GpwGN1HYXuQ?fs=1&amp;hl=ko_KR

This video is from the U.S. If I were a guy in America and play basketball, I would love to eat a snack wrap when I'm too busy playing basketball and have no time to eat. You should know most of American guys love to play basketball or other sports and you should also know that most of American basketball players are blakc!! However, if I were a guy in Korea, this ad wouldn't move my mind a bit because basketball isn't  really as popular as in the United States.


France
http://www.youtube.com/watch?v=wI8nPBOZZIU
In the spot, a teenage boy sits in a McDonald's booth, looking at his class picture, when his phone rings. "I was just thinking about you," he says, with obvious affection. "I miss you, too" he replies, and then says that he has to go. His dad is coming to the booth with their food. Father sits across from son and comments that he was "quite the ladies' man" when he was his son's age. Dad then looks at the class picture and remarks that "it's too bad" that his son's class is all boys. The son can only smile.


The point, of course, is that the son is gay. Following that reveal, a tagline reads "Come as You Are" in French. "We wanted to show society the way it is today, without judging. There's obviously no problem with homosexuality in France today," Nathalie Legarlantezec, a McDonald's spokesperson, told French media. The ad airs only in France, but thanks to online video sites, it quickly went viral. It already has well over one million views on YouTube.

This is an explanation below the video on YouTube. I think even though this commercial focused on a society problem - homosexualism, it's also a cultural difference! I'm not sure you can air this kind of commercial in Korea since we are not yet allowed to have relationship with a same sex legally. I'm not saying that airing this social problem is bad. I think it's cool, and nice of them to speak to people that "since it's okay in France, just reveal yourself!"

My Expectatioins for Media English Class.

       Since this is my first Media-related class, I've got some expectations.
       First of all,  I'm hoping to get knowledge of media as much as possible. I didn't know what exactly media is, but eversince I took the first day of this calss, I started to get to know it.
       Second of all, I want to get an A!! I love computer, and I love designing something. So I think this is a really good opportunity to get an A from English-related class.
      Last, but not the least, I'm hoping to get close to Prof. Benjamin!! I think he's really wonderful teacher because he smiles at me a looooot - I think. haha. :D